Panera Bread, which has made an effort to strip artificial colors and sweeteners from its food, says it'll help other companies do the same.

The chain says it formed a consulting business that other brands can hire to help tweak their menus. Ron Shaich, Panera's founder, and chairman says rivals would be willing to work with Panera because they have already asked for advice in the past. But now the company wants to turn that into a business.