What Home Buyers and Sellers Want from an Agent
A new owners.com survey found that homebuyers are looking for their real estate agents to use more tech-based tools. The survey sampled over 1,000 homeowners, which they define as “those who purchased a home within the last four years” across America.
Over 83 percent of recent buyers worked with a real estate agent to purchase their home, but consumers, specifically 36 percent, want to see a more proactive technological approach from their agent.
Today's home buyers are savvy. They want technology and mobile applications from their real estate agent. Tech has revolutionized other industries and now home buyers are seeking brokers that keep them more organized and efficient with cutting-edge technology and tools and make their home search easier. They want to search smarter with technological opportunities offered by real estate agents to help them stay organized and save time in the buying process.
What Information Buyers Want from Their Agent
With the use of technology, homebuyers are becoming more informed and researching information on their own as well. Sixty-two percent of recent buyers conducted their own property search online once a day to help inform their search and decisions.
In recent years, the real estate industry has made data and information more readily available to consumers, which in turn has made them more knowledgeable going into the home buying
Even though home buyers are more informed with technology, they still look to their realtors for information. Survey participants ranked the following data as what influences their decision to buy a home:
- 42 percent noted lifestyle data as influential. Lifestyle data includes information on communities, demographics, crime rates, schools and walkability scores
- 32 percent noted home appreciation/depreciation and local home market as influential information
- 26 percent wanted to know historical property data, like property tax, former sales and foreclosure
At www.brilliant.re we are technology driven but customer focused. Technology provides the data customers need to understand their neighborhood and how an area appreciates. Our tech also allows us to target our marketing when selling a home with income and interests so we can pinpoint the right buyer. We also can create detailed searches for buyers to help buyers to find a property, reducing the investment of time necessary for their home hunting.
We have a tech background, having owned and operated a technology based media company for decades. Now we work with a company that is a model for the future of real estate. We are powered by EXP Realty, a cloud based brokerage in 49 states and Canada. We can sell your home 6 X better than the average agent.